Search engines are major sources of traffic for a blog. You have to optimize your blog for On-Page and Off-Page to get higher rankings from Search Engines. On-Page SEO means the optimization which is done on the page via HTML tags. Off-Page SEO means optimization for your blog and backlinks from other websites. Follow the below 6 techniques and I am sure that you will get higher rankings on Google and other search engines too.
Be aware that over SEO also hurts. So be in the limit. Use these techniques limited. Don’t make your post messed up from it. Write for people not for search engines. So let’s start.
1. Meta tags & Meta Description
The meta description tells a small summary of your full post. When search engine bots see meta description and find it quality then they crawl your full site else forget it. When humans visit your blog they see a title or meta description in search engines and if they think it is helpful then they visit else there may be 10+ more results for the same keyword. You have to write a brilliant meta description and give some crunchy meta tags.
2. Optimize your URLs
Search engines also see the URL of the article/post and then they crawl on it. There are some styles of URLs in WordPress. %postname% is best for use. In blogger badly we have no option to edit URL but if we start the header with the keyword then it will surely come in the URL. So be sure to optimize your URL in WordPress and Post titles for bloggers.
3. Adding your Main Keyword
Repeat your main keyword post frequently. Write quality articles with your niche and keep the keyword there. If you will add 10-15% keyword density then it will be worst for SEO. Keep the density 2-5%. It is good for humans and searches engine crawlers too. You can check the density via diagnosing your page with SeoQuake.
4. Use Heading tags
If you want to make a text like heading in the post then use the h2 tag and if it is a sub-heading then use h3 tag. But don’t use h4, h5 etc. tags because they are not good for SEO. Keep h1 for the post title. Keep your keyword in h1, h2, and h3 tag if possible. It will be better if you use a maximum of 6 tags. If they are required then you can use but don’t be over in this factor too.
5. Make Images Optimized
Images are also important in a blog post. Use the keyword in the name of the Image. Don’t use random numbers or random characters. Like “my-keyword.png” is better than “65adf4a6.png”. So be aware of it and after uploading the image, add alt attributes there. Search engines don’t have eyes like humans. They know about an image by alt attribute or the image. Use .png images as they are good for SEO and they load fast too.
6. Recommended read
Keep URL of your past post in new posts. Write a paragraph and give a link related to it in past posts. Like you wrote this paragraph and this will be your recommend read. So it will attract users to your old posts too. They will get more information about a single factor and you will get them stuck on your site. They will start liking your website and visit it frequently for more detailed info. It’s better to choose a niche so you can get some posts related to the point.
So I think you knew the tips and never forget that content is king in all the time. To write quality content and use On-Page SEO then it will be like ‘Savor on Gold‘. So keep blogging with peace and let me know if you have any more tips or any questions via comment.