Your business is beginning to grow and you think you need a website, but… do you know why you need it? Before you even begin to look for a professional to help you design an effective website you must have an answer to these 11 questions:
11 Questions to Ask Yourself Before Creating a Succesful Website
Why do I want to be on the Internet?
You must have the main goal for wanting to be online, and you should know what benefits a website will bring to your business.
Why will people visit my website?
Will they access it to get information, to place an order, or to download material? What actions will they be performing within your website?
What should be the scope of my website?
Many websites are just marketing tools; however, you can also think about making it highly convenient for your customers, or a means to help your salespeople be more effective, and even use it as a reference tool for your staff.
What’s the first thing I have to do?
The first thing you have to do is to get a domain name and find someone to host your website.
Who is my website for?
You have to know who your audience is to create an effective website. Be as specific as possible when defining your potential market.
How will I promote my website?
“If you build it, they will come” is not true on the Internet. After your website is created, you have to implement a marketing plan to put it out there and make it visible to your potential customers.
Your website must complement any advertising effort you are currently making. Are you using catalogs, yellow pages, flyers, print ads, radio?
What websites caught my eye? Why do I like them?
Try to find interesting features and functionality tools that you think would suit your design and benefit your visitors.
Is it important that search engines find my website?
If you think this is necessary then you have to apply SEO (Search Engine Optimization) to your website from the very beginning. It is very difficult to optimize a website after it has been created.
How do I keep my website relevant?
Yes… your website has to be maintained after its creation, and the best way to do it is to update it regularly and fill it with relevant information and content. Write articles and give useful advice at least three times a week.
What future plans should I take into account?
When planning your website you must consider any short and mid-term changes your business is going to go through, any new products or services you are going to launch, any acquisitions, or any other possible modification in your business’s routine, because these could be useful during the design phase.