What is Quora?
Quora is primarily an online place for gaining knowledge and getting to know things that you never knew before. It is a rapidly growing platform that is generated by users who are looking for answers to questions of any type. It was created by two former employees of Facebook back in June 2009 at Mountain View, California. These employees were Facebook’s chief technology officer, Adam D’Angelo, and Facebook’s engineer and manager, Charlie Cheever.
What’s so different about Quora?
The basic concept of Quora might appear ordinary to the casual eye, and some people might say that it isn’t something unique because there are many similar websites such as Reddit.com, and Medium.com. However, it is not just an ordinary question-and-answer site. It is a very distinctive platform that is set apart from others due to its exceptional contributors. People who respond to the questions on this website are experts in different fields including people from Silicon Valley, Mark Zuckerberg, and other powerful and inspiring people such as Justin Trudeau, Ashton Kutcher, and Hillary Clinton.
Basically, Quora creates a link between the people who have the right knowledge and the people who are searching for it by asking questions. It is no doubt helping people understand each other better and growing the world’s knowledge by offering resources that are not easily accessible so that the rest of the world can benefit from them. This platform is fantastic because it allows you to get information straight from those people who are beyond your reach.
How to get high-quality traffic to your website from Quora?
Apart from getting your questions answered, Quora can also come in handy when it comes to driving quality traffic to your site. You might be thinking about how Quora can help you get traffic to your site since it is a very different platform. No doubt, when it comes to getting targeted traffic, Facebook or Google are considered the best, but when it comes to attracting high-quality targeted traffic, Quora can help you with it.
If you are searching for some quality traffic, here is how you can use Quora for marketing.
Step 1: Create your account
The first step is to visit quora.com and create an account either by connecting with Google, Facebook, or by using your email if you don’t want it to get linked with any of your personal social channels.
Step 2: Set up your profile
The next step is to fill out your profile by writing a short bio, tagline, areas of interest, and other information. Enter information about your company, expertise, and experience. Most people overlook the tagline and don’t consider it crucial, but your tagline tells others about what you do and why you are here, so it’s better not to ignore it. Also, don’t even write a misguiding or fun tagline because it will only confuse people and you might not be able to attract traffic. You can also write your website’s address as a tagline.
Once your answers get a multitude of views, there are high chances that a good number of users will visit your profile, leading them to click on your website’s link. If you write your information carelessly or incorrectly, your precious traffic will inevitably go to waste.
After writing all the necessary information, set up categories so that you can get the relevant questions on your feed which you can answer. You can subscribe to one or more categories based on your interest such as entrepreneurship, food, science, technology, and much more.
Step 3: Write informative and compelling answers
Once you have completed your profile, your feed will now show questions regarding the categories you have selected. It may also show you the answers given by the people you are following. Answering other people’s questions is a very crucial step in generating quality traffic, so don’t try to respond to questions that you don’t have any idea about and always write a detailed and informative answer that can provide value to the readers.
If you are clueless about how to reply to questions, you should first learn about it from the experts. You should read their answers and observe their writing style. Also, search about the topic well before writing your statement. To give the depth of your answers, you can also use case studies, stats, images, and links. If your response is of high quality, informative, and beneficial for the users, it will get a lot of views, which means a lot of people will check your profile and thus, your website.
Step 5: Promote your website only when appropriate
Don’t start posting links concerning your site or a particular article that you’ve written as a direct answer everywhere. If you answer a question by saying that you can find the answer in this link or read this article to get the answer, nobody will show interest in your replies. Since you’re here to get maximum traffic through communication, you have to set aside blatant promotion.
You should write a complete and helpful answer that will convince people about your expertise in the following category and only provide a link if it’s needed or it’s a relevant topic. The link should add value to the proper answer that you will write, so there is no need to make it an appalling source of promotion. If you start self-promoting your site on Quora each chance you get, your answers might get down-votes and spam reports, so be careful.
You must remember that Quora is not about getting a good number of followers, but it is about how many views you get. If you get hundreds of views, there are hundreds of chances to get high-quality traffic to your site. If you keep answering every single question with weak information, there is less to no possibility that you’ll get traffic to your website. So always answer only that question through which you can make a good impression on others so that they’ll end up checking your profile and hence, your website.