SEO is defined as the process of optimizing a webpage so as to make it gain ranks in the search engines. These search engines are life to any website. The most prominent position in the search engine means more targeted traffic which means more viewers or sales for your message. That is the reason why SEO is so important to a website or blog.
SEO consists of off-page optimization and on-page optimization. Off-page optimization consists of the external links which point to a webpage while on-page optimization consists of factors that are related directly to the content of a webpage.
The most important factor of on-page optimization is image optimization. In on-page optimization, images are viewed as a powerful visual element of a website. Proper optimization of images can, in turn, make your images even more effective. They can as well increase traffic from Google images or any other search engines. These image optimization tips are not only useful for your SEO, but they can also as well boost traffic to your website.
The file name is very ideal for search engines to know more about image content. You should always remember that majority of search engines are text-based, meaning they cannot read images. The filename is considered as the main source for search engines to know the full details of an image. It is also very important to use images that are pertinent to your text. Therefore, avoid using default camera names since they don’t give detailed information about the image. You should use explanatory file names on your images with the most important keywords.
Images may be very heavy hence making your page load very slowly. After the latest Google Panda update, the total visits time became the key algorithm for search engine rankings. Thus it is very important to keep the webpage lighter so as to make them load quite faster to evade the user interests from fading. Basically, gif format is ideal for Web pages since they have low bytes.
The Alt Tag
The text found in the alt tag is displayed when your webpage is taking a long time to load. Also, it helps search engines in reading the content of an image. The alt tag must be kept short but explanatory. You should not try to express yourself in brief and don’t write the whole story and filled with search engine information.
Linking An Image
Images can be the centre of attention so long as you put links on them. Every time you link your images, don’t link them directly, use an anchor text to link. This image optimization tip is very useful if you are aiming for links to your website for SEO off-page optimization.
Hosting An Image
The algorithms that are used to choose images for Google search are always kept safe, but the basic, as well as the most important algorithm, is somehow related to image hosting. Images hosted on a similar domain as the text are usually given more value. You should, therefore, upload your images to your server rather than uploading them to a free service.